I bought one of these for myself, one for my daughter, one for my great niece, and one for my granddaughter. So far, three of us have tried and loved it! My great niece is very sensitive, and only four, and brushing her hair was always a battle. But when I left, she was using her new brush to brush her own hair! My daughter also remarked that she had seen the ad, and was wondering if this brush was really good, and considering getting one. But I beat her to it! I haven't sent one to my granddaughter yet, but I'm confident she will be happy with it too; or rather her parents will be, as she's five!