This shampoo is great, despite me not being part of the target demographic (I have typical Caucasian hair that is NOT kinky/coily/curly and is well past butt-length). The initial consistency is nothing out of the ordinary, but then it lathers beautifully and creates such a luscious and rich foam, and it spreads very easily. I was also really enjoying taking my time working it in because THE SCENT. I did get a bit nervous when rinsing it out, though, because my hair felt oddly slippery and I thought it may have left an oily film behind... Nope! I guess that's just what my hair feels like when it's actually moisturized, haha. I carried on with the conditioner and then proceeded with my regular minimal effort after-shower routine (microfiber towel wrap then air dry), and I am so pleased! My scalp is refreshed, my roots are squeaky clean, the little baby hairs and growth aren't looking so frazzled, and I did not experience any irritation (I didn't even have to scrub as much/hard as I usually do so my head is happy). I would have ZERO qualms with making this my go-to shampoo!