Strengthening Rice Water Shampoo

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Strengthening Rice Water Shampoo

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Strengthening Rice Water Shampoo

Use scroll wheel to zoom

Strengthening Rice Water Shampoo

Use scroll wheel to zoom

Strengthening Rice Water Shampoo

Use scroll wheel to zoom

Strengthening Rice Water Shampoo

Use scroll wheel to zoom

Strengthening Rice Water Shampoo

Use scroll wheel to zoom

Strengthening Rice Water Shampoo

Use scroll wheel to zoom

Strengthening Rice Water Shampoo

4.7
Rated 4.7 out of 5 stars
22 Reviews
Prix promotionnel €12,95 Prix habituel €16,95
90-Days Money Back
Moins de 1 % des clients font appel à notre garantie de remboursement
  • Formulated with Rice Tein NPNF ® clinically tested to instantly promote natural shine in 1 use, while boosting volume and healthy appearance in 5 uses.¹
  • Cleanses and strengthens thin, fine, & damaged hair
  • Rice Tein NPNF ® helps fortify hair to prevent damage and promotes a healthy appearance¹
  • Rice Tein NPNF ® boosts shine in dull, dry hair
  • 88% Bio-based formula 
  • Free of parabens, phthalates, silicones, SLS & SLES 
  • Made in USA, cruelty-free, color-safe 
  • Fully recyclable packaging and made with PCR (post-consumer recycled) material 

¹All trademarked ingredients referenced under license; copy points reflect the supplier-approved claims.

  1. Wet hair thoroughly, then massage shampoo into the scalp to create a rich, bubbly lather.
  2. Focus on the top, sides, and back of the scalp.
  3. Continue massaging for 2 minutes to lift dirt and buildup.
  4. Rinse thoroughly with warm water.
  5. Follow with Kitsch Strengthening Rice Water Protein Conditioner (sold separately).

Pro Tip: If you love this formula, try our travel friendly, TSA-approved Kitsch Strengthening Rice Water Shampoo Bar - perfect for travel & gym bags!

Rice Tein NPNF®

Les protéines de riz hydrolysées contiennent des acides aminés concentrés qu'elles apportent aux zones fragiles de la cuticule afin de renforcer la fibre capillaire, d'améliorer sa résistance et de fortifier les cheveux. Apporte une brillance naturelle dès la première utilisation, tout en augmentant le volume et l'apparence saine après 5 utilisations.¹

Frequently Bought Together

Total price:
Strengthening Rice Water Shampoo €12,95 €12,95
Strengthening Rice Water Conditioner €12,95 €12,95
Conditionneur hydratant sans rinçage au lait d'argan €13,95 €13,95

4 Reasons Why Millions are Switching to Kitsch Strengthening Rice Water Protein Shampoo

Kitsch image

1. Strengthening

Hydrolyzed rice protein contains concentrated amino acids that help reinforce the hair fiber — leaving strands looking and feeling healthier.

2. Targeted Support

Hydrolyzed rice protein works differently than peptide-based botanicals by delivering protein that attaches to weak spots along the cuticle, helping to fortify hair to prevent damage and promote a healthy appearance.

3. Shine Enhancement

Hydrolyzed rice protein forms a lightweight, flexible film that helps smooth the cuticle and improve shine.

4. Balancing

Too much moisture can lead to limp or overly soft hair. A protein-rich shampoo like our Kitsch Strengthening Rice Water Shampoo can help restore balance.

4.7
Rated 4.7 out of 5 stars
Based on 22 reviews
100%would recommend this product
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22 reviews
  • EM Profile picture for Emily M.google logo
    Emily M.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    7 months ago
    Great choice for fine hair

    As a woman in my 30s with fine hair, I was excited to try this shampoo. It took a couple of uses, but I really noticed a difference. My hair feels stronger, and I am seeing less breakage The shampoo feels gentle on the scalp and the smell is mild.

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  • DS
    Deborah S.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    7 months ago
    Stronger, Shinier Hair with Every Wash!

    Kitsch’s Liquid Rice Water Shampoo has been a total game-changer for my hair! It gently cleanses without stripping moisture and leaves my scalp feeling refreshed and balanced. After just a few washes, I noticed less breakage, more shine, and a healthier feel overall. The rice water formula is lightweight yet nourishing, and I love how clean the ingredients are. This shampoo is now a permanent part of my haircare routine!

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  • J
    Julie
    Verified Reviewer
    I recommend this product
    Rated 5 out of 5 stars
    7 months ago
    Great product

    I did not have to use a lot of the product in order for my hair to feel clean. It lathered very easily and rinsed thoroughly. The herbal scent was refreshing and invigorating, but didn't linger too long on my hair after drying, so it didn't clash with other fragrances.I would wear throughout the day.

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  • JM
    Jaliyah M.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    6 months ago
    Great!!

    I definitely recommend this product it's amazing and smells so good.

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  • TS
    Tara S.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    7 months ago
    Love it!

    I love the scent of the shampoo and the lather is amazing

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  • JH
    Jaymie H.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    6 months ago
    Great lather

    I was chosen to test this and it is fantastic!! I love the smell of it and it lathers really well! I've got fairly long hair and I used the samples 4 times before it ran out. I would definitely recommend the liquid!!

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  • MG Profile picture for Mayra G.google logo
    Mayra G.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    7 months ago
    Loved it!

    Loved everything about it from the scent to the lather. I do have to say that I would like for the scent to stronger. I loved how clean my hair felt afterwards. I am on day two and my hair would normally start feeling oily by now but my hair still feels clean. Cant wait to purchase a full size bottle.

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  • K
    KIM
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    7 months ago
    Love it!

    The rice water liquid shampoo smells just as good as the bar. My hair feels super soft, manageable, and strong. It was easy to apply and work through my hair. I'm predicting it will be easy to travel with as well.

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  • SA
    Sasha A.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    7 months ago
    Hair felt great

    I enjoyed trying the new liquid version of the Strengthening Rice Water Shampoo. I currently use this is in the shampoo bar form and the liquid does just as great of a job. My hair felt clean and light after using. I look forward to using the liquid and bar form to keep my hair strong.

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  • L
    Lea
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    7 months ago
    LOVE

    As a loyal Kitsch bar user I was curious about the liquid shampoo and super excited to try it out. The rice water bars weren't the best for my hair, but my hair loved the liquid. The shampoo smells divine, is super concentrated (you only need a tiny bit) and lathers beautifully! Highly recommend!

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Frequently Asked Questions

  • Our Kitsch Strengthening Rice Water Protein Shampoo is formulated with Rice Tein NPNF ® ️ clinically tested to instantly promote natural shine in 1 use, while effectively binding to hair to promote healthy appearance and boost volume in 5 uses.1

  • Everyone’s hair is different, so expect a bit of trial and error until you find out what works best for you. Start with enough to clean the top, sides, and back of your scalp. If you’re not seeing results, we recommend applying more during your wash time.

  • Kitsch Strengthening Rice Water Protein Shampoo is suitable for individuals looking to strengthen their hair, add shine and boost volume. It’s especially beneficial for those with thin, fine or damaged hair. However, we recommend checking out our Kitsch Protein Sensitivity Chart to test if this product is right for you.

  • If your hair feels stiff, dry, brittle, or snaps easily after using protein-rich products, you may be experiencing protein overload—common in highly porous or protein-sensitive hair. These hair types can absorb protein quickly, which may feel too protein-heavy when used daily.
    To keep your protein–moisture balance in check, try alternating our Kitsch Strengthening Rice Water Protein Shampoo with more hydrating options like our Kitsch Smoothing Castor Oil Shampoo, or our Kitsch Moisturizing Coconut Oil Shampoo.

  • Our Kitsch liquid shampoos are designed for those who prefer a traditional, easy-to-lather experience while still valuing sustainability. We use PCR (post consumer recycled) packaging to maintain our commitment to reducing waste, and the bottles themselves are recyclable.

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